![]() ![]() In 1991, when the Indian government opened the market to multinationals, Pepsi was the first to come in. They originally planned to name the drink "Thumbs Up," but removed the "b" to make the name unique. After much testing and experimentation, the Chauhan brothers and their research team created a cola that was fizzier and spicier than Coca-Cola. The company also wanted the drink to be fizzy, even when it was not ice-cold, so it could be sold by vendors. Ramesh Chauhan had developed the formula from scratch, experimenting with ingredients such as cinnamon, cardamom, and nutmeg. Thums Up quickly became the most popular cola brand in India and achieved a near- monopoly among cola products in India during the 1980s, standing above other cola products such as Campa Cola, Double Seven, Dukes and United Breweries Group's McDowell's Crush. The Chauhan brothers owned part of the Parle company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time. Thums Up was created in 1977, after the American company Coca-Cola withdrew from India due to regulations requiring it to disclose its formula and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners. In 2021, the company became a billion-dollar brand in India. In 2018, Thums Up announced they will launch the aerated beverage in Bangladesh, Pakistan, Sri Lanka and Nepal. The brand was later bought by Coca-Cola who re-launched it in order to fight against Pepsi to capture the market.Īs of February 2012, Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. ![]() Both Bracken Lane and Thrumpton would like to thank the students of Retford Oaks for putting on such a brilliant show.Thums Up ( sic) is an Indian brand of cola. We hope to inspire a love of creative arts and performing in students across the Trust and we look forward to hopefully welcoming them as part of our production in the future.”īuilding strong bonds across the academies through shared experiences like this helps to make the big moments, like transition from year 6 to year 7, seem less daunting and more exciting. “It was a fantastic opportunity to be able to deliver our production of Beauty and the Beast Jnr to local primary schools. Mrs Simpson, head of creative and expressive arts at Retford Oaks and the production manager of the show said: Opportunities to bring together our academies and share moments of excitement, showcase skills and allow children from primary settings a chance to be in a secondary academy as guests, is valuable for everyone. The confidence and enjoyment demonstrated was evident which clearly inspired some of our children to say that they wanted to take part in the future.” Mrs Skelton, from Bracken Lane said: “It is always a pleasure and a privilege to see how past students have blossomed as individuals in the next stage of their lives. Thrumpton’s class 3 teacher, Miss Morris said: “The cast, set and whole production was amazing! The children’s behaviour as audience members was fantastic too!”Ĭhildren and teachers from both academies particularly loved spotting past students up on stage and went away wondering who the next stars of Retford Oaks Academy will be. Children from Thrumpton wrote postcards to capture their feelings and comments included: “The singing was really good”, “The set was amazing”, “I loved it because Gaston was being funny” and “Thank you for putting on a fabulous performance, the acting skills from the cast were phenomenal”. The children were thrilled to make the trip over to Retford Oaks Academy and said they really enjoyed the show from start to finish. On Wednesday 28 February, Retford Oaks Academy invited children from Thrumpton Primary Academy and Bracken Lane Primary Academy to attend the matinee performance of their 2023 musical Beauty and the Beast Jnr. Sharing experiences across our diverse academies is something that is truly special about being part of a Trust. ![]()
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